Our mission

We turn confusing paint jargon into simple, on-site choices. From color psychology to commercial specs, our team distills what matters and tests it under real conditions.

  • Clarity first: undertones, LRV, and sheen explained with plain language.
  • Durability: prep + primer strategies that stretch repaint cycles.
  • Health: low-odor, low-VOC preferences and ventilation practices.

Service availability: We currently offer free painting guides & color selection support in the US only.

Meet the team

Alex

Alex — Spec Writer

Facility ops background; loves making coatings specs digestible.

Sam

Sam — Color Specialist

Palette architect who balances mood, light, and materials.

Rae

Rae — Field Pro

15 years of crisp cut-ins; shares practical site workflows.